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... the pick of the latest research in just-food's store includes a look at marketing superfoods and ethical products, sustainability in glass packaging in emerging markets, and the future of gluten free ... growth opportunities in sustainable and positive health food and drinks: key innovations, leading company strategies and how to benefit from overlap of ethical and superfoods this report highlights key innovation, market and consumer trends to allow marketers to better exploit the sustainable superfoods niche ... it discusses the meaning of ‘sustainable' and ‘superfood' ... it provides data and analysis for the global market for organic, fairtrade and functional food and drinks, plus much, much more ... : trends and opportunities in premium, gourmet and mass chocolate product this comprehensive report looks at the many factors affecting chocolate retailing and consumption ... 3 billion industry? how has product development changed to reflect evolving consumer taste buds and budgets? what constitutes "premium" and "gourmet" products in the chocolate market today? innovations in glass packaging for food and drinks: premium and sustainable applications and the impact of emerging markets in western europe and the us, the glass market is fairly mature but there is plenty of potential growth in the key emerging markets such as china, india and russia ... this report contains a summary of innovative and novel products in glass packaging launched between may 2006 and april 2009 ... innovation and npd are analysed by region and end-user industry and emerging market trends are illustrated ... digital marketing in uk food & grocery: essential shopper insight into the use of digital media and mobile commerce digital shopper marketing is the use of digital media to target consumers as shoppers in order to influence their decision making along their path to purchase ... sources of primary data include a survey of 1,500 main shoppers and focus group interviews

... a dietician for the british heart foundation has said the body would not routinely recommend functional food and drinks for health benefits ... the comments to just-food come on the back of a report by market intelligence firm key note on wednesday (23 june) that revealed the uk functional food and drinks market is expected to continue to grow over the next five years, but at a slowing rate ... the report found that the major issue in food and drink development and manufacturing remains health, boosted by the threat posed by the rising level of obesity ... key note predicted that the value of the functional food and beverage market will rise from gbp1 ... 9bn in 2013/2014, with fortified breakfast cereals and probiotic yoghurts contributing to most of that growth ... however, victoria taylor, senior dietician for heart health at the british heart foundation (bhf), said that the bhf would hold back from routinely persuading consumers to go for functional food and drink ... “our view is always that a heart healthy diet has a range of different components and all of those include normal foods and the proportions in which you eat those foods,” taylor said ... “there are some foods that are beneficial to a heart healthy diet but they’re not necessarily marketed as a functional food, things like oily fish and changing the types of oils you have from saturated to unsaturated and so we would promote those first ... ” she added: “we do get queries on functional foods related to heart health and we would follow nice guidance in that we wouldn’t routinely recommend them to people ... ” taylor believes consumers can often find functional foods “confusing”, and the cost implications can have an effect on purchasing decisions ... “there is a cost implication to functional foods that we’re mindful of, obviously because in heart disease there is a strong link to inequalities in health ... and so although some of the functional foods do have a research base to back up their claims or benefits, we still feel that people are able to eat a heart healthy diet without necessarily having to include these foods in it

... just-food articles are only available to registered users and members ... all provide instant access to the latest news, insight and expert analysis ... the functional food and drinks market is expected to continue to grow over the next five years, but at a slowing rate, according to a report by market intelligence firm key note ... all provide instant access to the latest news, insight and expert analysis

... a new report from market researcher reporlinker, “opportunities in nutritional management: food and drinks to aid disease recovery market,” reveals which new functional food and drinks ingredients and products, by disease, are most likely to play a role in nutritional management in the future through reviews of the latest scientific research ... the report defines a hot growth area of the market which is currently largely overlooked by food companies and clinical nutrition players, and identifies, sizes and forecasts the patient populations for key diseases in which nutritional management can play a key role in aiding recovery or provide ongoing disease management